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Madeira Island Gilthead Seabream: The Educational Campaign

07-01-2025

At the end of last year, Ilhapeixe launched the campaign “The Origin Matters”, an initiative aimed at educating consumers about the production method of its Madeira island Gilthead Seabream. The objective is clear: to dispel misconceptions about fish farming and promote greater transparency and trust in the production process.

Leveraging technology, the campaign allows consumers to explore every detail of the production method. Using a QR code available at participating points of sale—such as fishmongers, supermarkets, and restaurants—customers can access detailed information about the production of the Madeira island Gilthead Seabream directly on their smartphones.

Key topics covered include:

  • The location of aquaculture farms;
  • Fish feeding practices;
  • Animal health care measures;
  • The harvesting method used by the company;

But the experience doesn’t stop there. Demonstrating its commitment to transparency, Ilhapeixe also invites consumers to schedule in-person visits to its facilities. This allows everyone to witness firsthand the sustainable and responsible practices that ensure the exceptional quality of the Madeira island Gilthead Seabream.

This campaign is more than just an educational initiative—it reflects the company’s mission to strengthen the connection between origin and table. By informing and engaging consumers, Ilhapeixe reaffirms its commitment to delivering a product that is not only of the highest quality but also one consumers can trust.

If you haven’t explored the campaign yet, look for the Madeira island Gilthead Seabream at participating points of sale, scan the QR code, and discover why “The Origin Matters”!

 

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